Companies are looking for an engaging hook, and sound is universally seen as a big emotional connector, finds Nikhat Hetavkar.
The company brings its global campaign to India, looks for trust and a way to grow its business in the country
Terming coronavirus as a big health crisis before humanity, Madhya Pradesh Chief Minister Shivraj Singh Chouhan on Thursday said the only way to break the chain of transmission and contain COVID-19 cases is for people to 'close down everything' till May 15.
Anybody who's plugged in to the modern, globalised world will understand why, says Kanika Datta.
Ahead of the upcoming Union Budget, Society of Manufacturers of Electric Vehicles (SMEV) has asked Finance Minister Nirmala Sitharaman to either rejig the FAME II scheme or reintroduce FAME I, saying the programme meant to promote EVs in its second avatar has been able to achieve less than 10 per cent of its target. The Rs 10,000-crore FAME-II scheme which is to be implemented over a period of three years, came into effect from April 1, 2019. It is the expanded version of FAME India I (Faster Adoption and Manufacturing of (Hybrid) and Electric Vehicles (FAME) which was launched on April 1, 2015, with a total outlay of Rs 895 crore.
The government may tweak customs duties in the Budget next week on several goods, including furniture raw materials, copper scrap, certain chemicals, telecom equipment and rubber products, to promote domestic manufacturing and exports, sources said. They said that while import duties could be tweaked on over 20 products such as cut and polished diamonds, rubber goods, leather garments, telecom equipment and carpet, the customs duties could be removed on select raw materials (like wood in rough, swan wood and hard board) used for furniture manufacturing and copper concentrate.
The US spent $1.5 million a day since 2001 fighting the opium war in Afghanistan. After hundreds of airstrikes failed to curtail the Taliban's $200-million-a-year opium trade, the US military quietly ended the campaign when the Trump administration officials engaged in direct peace talks with the Taliban, notes Atanu Biswas.
If it doesn't do that, what Uddhav Thackeray postpones addressing today will be there on the table to confront, for whoever anchors the Sena in the years ahead, observes Shyam G Menon.
Baahubali 2, made at an estimated cost of 200 crore, will earn more than 500 crores through commercial tie-ups alone, says T E Narasimhan.
Helmet's sole attribute are its three actors. Aparshakti Khurana, Abishek Banerjee and Ashish Verma have an effortless witty quality and breezy camaraderie, observes Sukanya Verma.
But use of that word -- privatisation -- is not encouraged. This seems to be a classic case of reforms through subtle signals, observes A K Bhattacharya.
The company's Datsun Go and Go+ ply in the same category.
Mobile advertising industry is generating responses that are as high as 40 per cent.
At a time when the country's medical infrastructure has become incapable of handling the pressure of Covid's deadly second wave, a parallel wave of conmen, black marketers and counterfeiters can be witnessed across the country. Geetanjali Krishna reports.
'There was so much grace, depth and serenity in him.'
As expected, some WTO members have expressed immediate reservations and it looks far from certain as to whether the WTO can end up achieving anything. In fact, the very relevance of the DDR and even the WTO are now being questioned by independent observers. WTO Director General Pascal Lamy was hopeful the negotiating texts clearly indicate where convergence lies among the WTO members and that the documents provide a springboard for a new and critical stage.
What explains India's love affair with SUVs? They are not exactly "value for money" -- the watchword for brands across segments -- nor always practical. Is it for the badge value? Or the butch imagery associated with SUVs? Maybe both, says Alokananda Chakraborty.
The Delhi government will identify single-use plastic littering hotspots and the entry points of such items into water bodies and drains by October 31 this year, according to a draft action plan for the elimination of the environmentally hazardous products.
There are of course, other ways to win elections including intimidation of voters, gerrymandering, fiddling electoral rolls, booth-capturing and other creative forms of rigging.
'We will see a kind of disaster which the country has not seen in the last 100 years.'
As US President Joe Biden launched a new trade deal with 12 Indo-Pacific nations, including India, to enhance trade, economic and investment opportunities, China, which sees the pact as a threat to its dominance in the region, went on the offensive against it, promising more opening up, while the official media here termed it as "economic Nato".
Brands are turning up the pitch on voter participation, targeting millennial consumers.
We are adapting to the situation by innovating new delivery modelss, launching brand campaigns that are impactful in the current context and closely monitoring changes in consumer buying behaviour, he said.
United States Vice President-elect Kamala Harris has named her Chief of Staff, Domestic Policy Advisor and National Security Advisor -- an all-women team -- which she said has the experience to hit the ground from day one.
Most producers have put off plans to make capital investments in their wineries, and implemented cost-reduction measures to conserve cash.
Human memory about policy issues is short. That alone can explain why many are deliriously happy with his latest slogans and ignore seven years of poor 'doing business' climate, taxtortion, extortionate oil prices, and high dependence on babus and the big State that has kept the enterprise system stifled, observes Debashis Basu.
Already ranked ninth in Forbes' list of top tennis earners, Japan's Kei Nishikori is due for a bigger share of the off-court largesse despite losing Monday's final at the US Open, US marketing experts say.
DO: Whether or not your business has suffered losses, now is the time to optimise resources, cut back on unnecessary expenditure and spend every penny cautiously. DON'T: If there is a cash crunch, don't rush to fire staff. Instead, weigh in other options that will protect the interest of both the company and the employees. Must Read Advice from Apoorva Ranjan Sharma, MD, 9unicorn.
Yadav also called for firming up of an Opposition alliance to take on the BJP in the 2024 general elections, suggesting that the Congress must focus on over 200 seats on which it is in direct fight with the saffron party, while taking a 'backseat' in states where regional parties are a formidable force.
Uber, Puma, Nissan, Britannia have already lined up for the upcoming parade of cricketing nations, looking to align with the game and its legion of fans
Model turned actor Tina Desai gets candid about her incredible love for fitness and the interesting things that keep her busy.
'RCB is a natural choice for us, mainly due to our long-standing association with Virat Kohli.'
Cabinet Secretary Rajiv Gauba chaired a high-level meet with representatives of states/UTs to also review and discussed the COVID-19 management and response strategy through video conference.
Amazon's pantry division across 29 cities in India helps sellers sell FMCG products on its platform.
The internships for 1st-year college students require basic communication and writing skills.
The move comes so as to try to help people overcome the sense of detachment that coronavirus social-distancing rules can bring.
According to AFP, the local Gold Coast council is offering a service up to 10 times normal speed after laying new fibre cables to coincide with the multi-sport event next month, which is contested between nations that are members of the Commonwealth.
The army has long been deficient in artillery, the modern battlefield's most lethal killer, says Ajai Shukla.
The man with the golden arm could surpass some, if not all, top cricketers -- the demigods who stand well above athletes from other disciplines in India
The decision to roll back the farm laws will go a long way in placating the community, which had backed the saffron party wholeheartedly in the 2014 and 2019 Lok Sabha polls besides the 2017 assembly polls, and may queer the opposition's pitch for forging a social alliance of Jats and several smaller communities with Muslims, another numerically strong group in the region, against the BJP, its leaders hope.
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